Of course I would've just ignored this, as I have the many other times I've heard him say it, but when they all said they must all be wrong and he must be right, I had to comment.
I learned about the correct pronunciation a long time ago, when I was looking for recipes containing Sriracha. Many, many places online basically said this:
It's not Sree-rah-chah, but instead is See-rah-chah. You just skip pronouncing the first "R."
One example is this link:
http://www.foodbeast.com/2013/09/15/youre-probably-pronouncing-sriracha-wrong-and-7-other-things-you-didnt-know-about-rooster-sauce/
in which they say:
"1. It’s pronounced Sir-Rotch-Ah, not Sree-Rotch-Ah"
Okay, not exactly the way I wrote mine, but close enough. Probably sounds the same.
My point is, Mario Batali is great, but he's not always perfect. So, Chew co-hosts, don't assume that he is infallible.
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